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Bow Street Flowers Opens Your Imagination With Exotic Orchids and Seasonal Selections

By Elisha Neubauer

Shelley White didn't set out to own her own flower shop, although she did work in the industry. But fate stepped in when her boss (the previous owner of Bow Street Flowers) offered to sell her the business in order to retire.

As a floral designer, she was no stranger to the business, especially having worked in the shop itself for a time. "There's a lot to love about being a floral designer, not least is the opportunity to be set loose daily upon a giant shipment of the most beautiful flowers in the world," she exclaims. The shop was originally located in Harvard Square and had been open since 1992, meaning it came with a developed clientele and culture of its own- one White didn't want to alter. However, she opted to move the shop in order to continue on the growth path it was following at the time.

"In 2004 we moved the shop to its current location in Somerville to take advantage of more space and more walk-in business," White tells us. "Since WholeFoods moved in down the street we've changed our business model: we're now a design studio that is open to the public which gives us more flexibility for weddings and big events."

As a design studio, White states that all of their work is bespoke. "This is the advantage of using our services over our competitors," she states. "There is no 'click and buy' button on our website, although there are photos of flowers organized by season to give customers a sense of the flowers that are available and there are various color palettes to suit many tastes."

When you purchase from Bow Street Flowers, you get a one of a kind piece, tailored specifically for you and your event, not some cookie cutter design you'll see on everyone's tables. "I can honestly say that there is not another shop in Boston that carries better or more beautiful and unusual flowers than we do."

When it comes to the years ahead for Bow Street Flowers, White has an enthusiastic approach. "The future of Bow Street Flowers will rely on clients who recognize extraordinary flowers and the care with which we design them," she affirms. "If people want a bunch of lilies wrapped in a plastic sleeve, Whole Foods or Trader Joe's can accommodate...if they want a single stem of peony for the same price that's as big as their child's head, they'll come to us." She smiles, adding, "Our goal is to educate folks about a world of flowers they hadn't imagined."

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About The Author

Elisha Neubauer is a freelance editor, ghostwriter, book reviewer, and author. She is...

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