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For Mad Good Cookie, The Name Says It All

By S. Mathur

Move over, Captain Ahab and the White Whale. New Bedford, MA is home to a new obsession. With a seasonal store located strategically near the entrance to the ferry for Martha's Vineyard, Mad Good Cookie is winning adherents with every bite.

"People from all over the country and in fact the world pass through this facility on their way to either Martha's Vineyard or Nantucket," founder and owner Jon Piwowarczyk said. "Mad Good Cookies are shipped allover the country. And Lori Greiner, a star of the hit ABC TV Show "Shark Tank" and Queen of QVC is a fan, having stated the my Mad Good Chocolate Chip Cookie is the 'most amazing' chocolate chip cookie she has ever has in several unsolicited Facebook and Twitter posts."

So what goes into a Mad Good Cookie, exactly? High quality ingredients, to start with, and no additives, preservatives, or chemicals.

"The end result is a cookie that is firm and crispy on the bottom, firm to the touch on the top and soft on the inside," Piwowarczyk said. "Cookies are typically either hard or soft. Mad good Cookies are both!"

There is a specific protocol for the making of a Mad Good Cookie, Piwowarczyk says. For one thing, they're made by hand, unlike other cookies that are automatically weighed and dropped on a conveyor belt. The effort is worthwhile, Piwowarczyk says, when he watches someone eat a Mad Good Cookie for the first time.

"The smile on their faces after that first bite is very rewarding !" he said. "I recall a little boy who would buy a package of chocolate chip cookies with his grandfather weekly. He was about four or five years old. As he was walking away from me one day he stopped and turned and said 'cookie man, I love you'. I smile every time I think of that moment."

For people who can't make it out to New Bedford, the cookies are available online. There's also a Cookie Club and members get fresh cookies delivered to their doorstep every month. They even get free delivery. A favorite cookie platter is the Martha's Vineyard Sampler, with six different types of cookies, including whole chocolate with cranberry, dark chocolate chip, cookies and cream, and dark chocolate with cranberry.

Mad Good Cookies also make great gifts and favors for weddings and other important parties. Piwowarczyk will take the trouble to create special packaging for the cookies to match wedding party decor. Salespeople looking for gifts for clients and prospects might be pleasantly surprised by the results of a gift of a Mad Good Cookies platter. In fact, they're the perfect holiday gift for the person who has everything.

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